Horizontal marketplaces sell goods in several categories that are united by a certain common characteristic.Examples include platforms like Zillow, Stock, or Chegg. Vertical marketplaces present multiple vendors that specialize in the same niche.Types of online marketplacesĮ-marketplaces fall into three main groups: But how does one start a website like Amazon? The WishDesk web development team has broad experience creating online stores and we would like to share our ideas on how to build a multi vendor marketplace.įor anyone who is interested in building a marketplace website, we are going to start our study with defining the key e-marketplace types. Many businesses want to try creating an online marketplace like Etsy, Amazon, eBay, Alibaba, and others. Online marketplaces have $2.03 trillion worth of goods, accounting for 58% of global online sales in 2019.
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